Marketing
For over a decade, Taylor has collaborated with record labels, musicians, non-profits, authors, fitness instructors, politicians, entrepreneurs, and more.
Website Design & Branding
Taylor helps businesses determine the personality of their brands, and then designs assets that reflect that voice, including your:
Website
Facebook Page
Instagram Page
YouTube Channel
Taylor designs websites in SquareSpace.
Case Studies: The Seasons of Cherry Creek | The Country Club Towers & Gardens | Curve Blue | David Darling | Foreward Podcast | SilverStick
Broe Real Estate Group
The Broe Real Estate Group specializes in crafting elevated and unforgettable spaces in commercial real estate. Our diverse collection of properties includes many of Denver’s most iconic luxury apartment homes, including the Country Club Towers & Gardens and The Seasons of Cherry Creek. Over the course of nearly 5 decades, Broe has cultivated over 10 million square feet of awe-inspiring spaces across the country.
Broe’s investments, valued at over 2.5 billion, include: multifamily housing, master-planned communities, railways, industrial parks, commerce centers, medical pavilions, office spaces, corporate plazas, shopping centers, and more!
Within one year, in service to every Broe owned multifamily property, Taylor accomplished the following:
-Increased Google Ad traffic by 700% while improving cost per conversion by 60% and cutting the budget in half. Developed all ad copy and PMAX campaigns. Utilized Google Analytics to target and optimize ad spend.
-Secured 95%+ occupancy across the entire multifamily portfolio during a recession while increasing rental rates by 15% year-over-year.
-During one of the largest real estate acquisitions in Cherry Creek history (225M/587 apartments), Taylor single-handedly created all marketing assets for The Seasons of Cherry Creek with less than 30 days notice.
-Established comprehensive integrated marketing strategy including new websites, social media presences, Google Analytics and Google Tag Manager accounts, event promotions, resident communications and public relations, affiliate websites, custom signage, move-in gift packages, penthouse perks offerings, touch tours, CRM systems, and more.
-Executed a successful renaming proposal, resulting in new names for 5 Broe Real Estate Group buildings.
The Gilbert Group
In 2017 Taylor began serving a wider variety of clients, including The Gilbert Group real estate team. Within three years, she increased sales by 49% (equivalent to $60,000,000 in home sales) by producing libraries of videos, podcasts, blogs, & a variety of digital & physical marketing materials to successfully launch and maintain a complete company rebrand including the execution of successful social media campaigns.
Here are some of Taylor’s biggest Gilbert Group accomplishments:
Built complex drip campaigns to automate communication and developed systems within the database to optimize user experience and engagement
Created successful Google Ad and Facebook Ad campaigns (which needed to be paused, because they were generating TOO many leads)
Utilized Google Analytics to target and optimize ad spend
Designed marketing assets in InDesign, Illustrator, and Photoshop to be used in digital and print initiatives (including newsletters, EDDM postcards, event invitations, and information packets for new clients)
Optimized SEO leading to a dramatic rise in The Gilbert Group’s Google index position and more than doubled the social media audience
Developed and maintained social media accounts (Facebook, Twitter, LinkedIn, Instagram, Youtube, Vimeo, Pinterest, Google +, and Sound Cloud) by creating original content and developing a scheduling system
Produced a library of videos, podcasts, blogs, and other resources during company rebrand
Conducted company photoshoots and subsequent editing sessions in Photoshop
Designed packaging and communication strategy for the Loyalty Appreciation Program